Victorinox and Swiss Army combine names

May 21, 2007

Shelton, Conn.—Four years after the merger of Victorinox and Swiss Army, the combined company will brand its timepieces worldwide as "Victorinox Swiss Army" in the second half of this year.

The new logo for Victorinox Swiss Army will appear on watch dials, packaging and brand identification.

Until now, the company has marketed the same timepiece line under the brand name "Swiss Army" in North America and the Caribbean, and under the brand name "Victorinox Swiss Army" elsewhere in the world. The company expects that using one name internationally will result in more efficient and cost-effective production and after-sales service.

The North American subsidiary of Victorinox AG, Ibach, Switzerland, has already changed its name from Swiss Army Brands to Victorinox Swiss Army, as it prepares to move into its new headquarters in Monroe, Conn., in June.

The new complex includes corporate offices and a warehouse facility, occupying more than 165,000 square feet on 26 acres. -- National Jeweler Network