Soap star appears in Caressa ads

"All My Children" star Leven Rambin is the new face of Caressa. She portrays Lily Montgomery on the show.












June 19, 2007

Belgium—Caressa, a designer-jewelry division of De Beers sightholder Taché, has tapped All My Children star Leven Rambin for its new advertising campaign.

"I am thrilled to be a part of this campaign," Rambin said in a statement. "The Caressa brand is synonymous with elegance and empowerment. It inspires me to achieve my dreams as my most beautiful self.

"In the ads, Caressa unveils two new collections, both inspired by women from the 18th or 19th centuries and aimed at modern female self-purchasers.

The Georgia Collection features a rose motif, and the Lady Brooke Collection features lace dripping with diamonds from a silk or satin and organza cord.

"Women today are not as simple as we pretend to be," Caressa Executive Vice President Kendra Bridel Weinman said in a statement. "We want to do it all—have a successful career, keep up with the fashion trends and have a loving relationship with our perfect family. We tried to capture this in our jewelry collections.

"Photographer Sergio Kurhajec, whose clients include Cosmopolitan, Glamour and GQ, shot the new campaign. The ads debuted in the May 2007 issues of Vogue and W magazines.